IP
IndiaPulse

PURPLEUTED

SME Cap

Purple United Sales Ltd.

Consumer

Purple United Sales Ltd. operates in Retail, within the Consumer sector. Use the latest filing and company disclosures below to verify its revenue mix and current business drivers.

₹394
-0.10 · -0.03%
Quote09 Jun, 10:02 am
Fundamentals04 Jun 2026 · screener
Score08 Jun, 11:00 pm · v4.2-nightly
Tags24 Apr 2026
Data confidence
Fresh enough for analysis
Investor decision lenses

One read, four checks

75+ is strong, 60-74 is usable, 45-59 is mixed, and below 45 needs caution. These are research lenses, not buy/sell instructions.

Investable fundamentals, management trust is acceptable, price trend is neutral, and recent execution is mixed.

Suggested next step
Research, do not rush
The four lenses are not strongly aligned. Compare peers and wait for a cleaner setup.
U-Score
UNDERVALUED
63

Fundamental lens: valuation, quality, growth, balance sheet, and cash flow.

Trust
Mixed Trust
64

low confidence · 0/0 claims checked

Technical
Neutral
46

Timing lens: price trend and sector relative strength.

Result consistency
mixed
63

Rolling lens: recent quarterly delivery, not the latest single-result score.

Latest result

Quarter ended 31 Mar 2026

Average · 30/100

YoY data unavailable — classification deferred

Filed 31 Mar 2026
Open results browser →
MetricThis quarterYoYQoQ
Revenue₹110 CrNDF+80.3%
EBITDA₹23 Cr+64.3%+76.9%
Operating margin21.0%+200 bps+0 bps
PAT₹10 CrNDF+100.0%
PAT margin9.1%-50 bps+89 bps

NDF means not disclosed in the current structured filing feed. It is intentionally not treated as zero.

Business and thesis

Issuer presentation review pending

Purple United Sales Ltd. operates in Retail, within the Consumer sector. Use the latest filing and company disclosures below to verify its revenue mix and current business drivers. The structured result feed currently covers the quarter ended 31 Mar 2026. Investor presentations and earnings-call PDFs will be added as issuer-backed evidence before management claims appear here.

Technical timing lens

Trend score and candlestick chart

46Neutral

label neutral

Stock trend: 47
Sector RS: 45
Sector 3M: -0.7% vs Nifty +0.1%

Technical chart

PURPLEUTEDweekly · 3Y-28.8%
Latest close ₹395.75 on 2026-06-09
Bar
-0.8%
RSI
51
MACD hist
8.03
52W pos
45%
Hover for OHLC, volume, and indicators. Use range buttons above the chart to zoom.
₹228₹320₹411₹503₹59552H52L2026-03Vol2025-112026-012026-042026-052026-06
Up bar
Down bar
Volume
Result date
SMA 50
RSI(14)

Technical trend read

Neutral

Trend is undirectional — long-term trend unclear. RSI 51.

  • SMA20 roughly flat — short-term momentum stalled.
  • RSI(14) at 51 — rising, no extreme reading.
  • MACD above signal but histogram contracting — bullish momentum cooling.
  • 32% off 52W high · 62% above 52W low.

Mechanical read from the price + indicator series above. Not a recommendation — technical setups can reverse without warning, especially around earnings and macro events.

Deep research

Valuation, score drivers, trust methodology, financials, and peers

Use these sections after reviewing the decision summary, latest result, thesis, management accountability, and technical timing above.

63U-SCORE
Growth at Value

Fundamental score breakdown

UNDERVALUED
Valuation17/30
Growth24/25
Quality14/20
Balance Sheet8/15
Cash Flow0/10
Piotroski
5/9 (+3)
Penalties
-3
Raw sum
63

Why this score?

Top U-Score contributors and drags from the latest stored fundamentals.

63/100 · UNDERVALUED

Positive drivers

  • Fair-value margin of safety is positive at 68.0%.
  • Growth contributes 24/25 to the score.
  • Quality contributes 14/20 to the score.

Main drags

  • Penalty bucket subtracts 3 points.
  • Cash flow is weaker at 0/10; verify the latest quarterly trend.
  • Balance sheet is weaker at 8/15; verify the latest quarterly trend.
Sector valuation model

Consumer valuation: PE/PEG and brand-quality premium

Consumer franchises can deserve higher multiples, but only when growth quality supports them.

Consumer PE/PEG
Primary lens
PE and PEG relative to growth, ROE, margins, and brand strength.
Secondary checks
Volume growth, pricing power, distribution, same-store or category growth.
Main risk check
Premium valuation needs durable growth and margin resilience.
PE
23.8
PB
4.8
EV/EBITDA
10.7
ROE
22.3%
ROCE
22.9%
FCF Yield
Debt/Equity
1.1
MoS
+68.0%
Score movement

Stored run vs live recompute

This shows the stored score trend when snapshots exist, and also compares the latest stored nightly score with a live recompute from current fundamentals and price.

Stored run: 08 Jun 2026
v4.2-nightly
Final score
63
Previous: 63
Verdict
UNDERVALUED
Previous: UNDERVALUED
Margin of safety
+68.0%
Previous: +67.8%

Score history

12 stored score snapshots. Latest stored move: +0 points.

08 Jun 2026
v4.2-nightly
61
62
62
62
63
63
63
63
63
63
63
63

Factor attribution

No pillar movement versus the latest stored run. Historical score trend will appear after snapshot storage is enabled.
Trust Score
64Mixed Trust · low confidenceTrust Lite

Trust asks: does management behaviour match later outcomes? Higher is better, but confidence and evidence depth matter as much as the number.

Mixed Trust: Claim history is still being built. It ranks around the 42nd percentile of the scored universe and 42nd percentile within Consumer. Main check: cash conversion is weak at 28/100.

Healthy Trust Lite: Promoter holding is 63.8%. Key concern: Operating cash flow is negative at ₹-9 Cr.

Computed 22 May 2026
trust-lite-v1
0 docs indexed · 0 concall links
Score band
Mixed Trust

Usable, but needs evidence. Treat guidance with a margin of safety.

Relative rank
42nd percentile

overall median 67 · Consumer: 42nd pctile, median 67 · SME: 47th pctile, median 65

Evidence depth
Financial-only

0 documents indexed, but claim history is not strong enough yet.

Claim delivery
Outcome history still building

0 claims extracted · No contradicted claim yet

How to read this Trust Score

Mixed Trust · low confidence
What it measures
Reliability of management and financial delivery, using financial behaviour only.
Confidence
Treat this as an early read until more concalls and outcomes are matched.
Investor use
Acceptable, but check the weakest sub-score before increasing exposure.

Read Trust alongside U-Score, result consistency, and technical trend. A cheap stock with weak Trust needs a larger margin of safety; a high Trust score does not make an expensive stock attractive by itself.

Forensic breakdown

Read low sub-scores as due-diligence warnings, not automatic sell signals.

Promoter
86
strong · holding, pledge, alignment
Cash flow
28
weak · profit to cash conversion
Balance sheet
61
acceptable · leverage and solvency
Discipline
90
strong · capital discipline
Results
63
acceptable · quarterly consistency

Trust positives

  • Promoter holding is 63.8%.
  • Promoter pledge is zero.
  • ROCE is 22.9%.
  • OPM spread across recent quarters is 4%.

Trust risks

  • Operating cash flow is negative at ₹-9 Cr.
  • Only 1 years of positive FCF.
  • Debt/equity is 1.14.

Trust Lite uses financial behaviour only. Prefer claim-tested Trust when enough concall claims have later outcomes.

Intrinsic value

Graham Number
₹167.42
-135.3% MoS
DCF Fair PE
78.0
DCF Fair Value
₹1,233.18
+68.0% MoS
PEG
0.32

Fundamentals

Valuation

P/E
23.80
P/B
4.78
EV/EBITDA
10.69
Market Cap
362.00Cr

Profitability

ROE
22.30%
ROCE
22.90%
ROA
6.47%
Dividend Y

Growth (CAGR)

Revenue 5Y
62.00%
EPS 5Y
46.00%
Revenue 3Y
88.00%
EPS 3Y
115.00%

Balance Sheet

Debt/Equity
1.14
Interest Coverage
3.60×
Altman Z
3.16
Book Value
78.80

Cash Flow

FCF Yield
FCF Positive Y
1/5
OCF
-9.00 Cr
EPS TTM
15.81

Shareholding

Promoter Hold
63.82%
Promoter Pledge
0.00%
Momentum 52W
39%

Financial History

Updated 9/6/2026

Revenue

₹ Cr
Latest: 18.2-29.1% vs prev
0171.5Mar 2026: 172Mar 2025: 103Mar 2024: 42.9Mar 2023: 25.7Mar 2022: 18.2FY26FY25FY24FY23FY22

Net Profit

₹ Cr
No data

Return on Equity

%
No data
Verify on:NSE India ↗
All information is for study purposes only. For investment decisions, consult your financial advisor. See Playbook for methodology.